The TAG Heuer company has its roots in 1860 when Edouard Heuer founded a watchmaking company in St-Imier, Switzerland, patenting his first chronograph in 1882.In 1887 Heuer patented an 'oscillating pinion' still used by major watchmakers for mechanical chronographs.
TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula One cars, acquired Heuer.
On September 13, 1999 TAG Heuer accepted a bid from LVMH Moët Hennessy Louis Vuitton S.A. of SwFr1.15 billion (£452.15 million) (US$739 million) contingent upon a transfer of 50.1% of stocks.

NB
WE REMIND YOU THAT A LOT OF OUR WATCHES ARE SOLD BY US FOR OUR CUSTOMERS...THIS MEANS THAT IF YOU WANT TO COME IN OUR SHOP TO SEE ONE OF THEM YOU HAVE TO CONTACT US TWO OR THREE DAYS BEFORE IN ORDER TO LET US TO HAVE THE TIME TO BRING THERE THE WATCH!