Traditional craftsmanship and Swiss luxury since 1860

Founded in 1860 in Sonvilier, Switzerland, by Louis-Ulysse Chopard, the Maison Chopard stands for elegance, precision, and refined craftsmanship. Originally a manufacturer of high-precision chronometers, over the years Chopard has expanded its universe to jewelry and haute horlogerie, maintaining a soul deeply connected to Swiss savoir-faire.

The meeting of technique and beauty

Since the 1980s, under the guidance of the Scheufele family, Chopard has heavily invested in in-house movement production, creating collections that combine mechanical innovation and luxurious aesthetics. Elegant watches, often adorned with precious stones or artistic finishes, alternate with sporty chronographs inspired by the world of racing.

Icons like Happy Diamonds and Mille Miglia

Two of Chopard’s most recognizable collections are:

• Happy Diamonds: jewelry watches with floating diamonds on the dial, symbolizing femininity and originality
• Mille Miglia: sporty chronographs created as a tribute to the famous Italian car race, a perfect blend of automotive heritage and Swiss mechanics

Why choose a vintage Chopard

A vintage Chopard is a piece of high craftsmanship, combining distinctive design, quality materials, and reliable movements. Ideal for collectors who appreciate attention to detail and the discreet charm of true luxury.

Among the most sought-after vintage models are:

• Chopard Happy Diamonds vintage
• St. Moritz from the ’80s
• Mille Miglia early ’90s
• Women’s jewelry watches with decorated or pavé dials

Discover more about Chopard

To explore the world of the brand, visit the official Chopard website or follow the Maison on Instagram.